Black Pearl Mail (BPM) has been a solution for organizations to control the branding of the emails sent from their organization. A critical part of their services is called Pearl Engine Insights, which collects analytics as part of their product offering.
Through extensive market research, qualitative interviews and previous experience in the email marketing industry, Double Nines provided a holistic market analysis, product market fit, competitive landscape, key personas, go-to market strategies and product roadmaps that were the foundation to Blake Pearl Mail’s modernized platform.